Samit Mehrotra is a senior marketing and commercial leader with 20+ years of experience driving growth for global consumer brands across Asia. He has held leadership roles at Procter & Gamble, Johnson & Johnson, Kellogg’s, Hershey, and Castrol, managing full P&L and delivering turnarounds in both developed and emerging markets. Samit has launched high-impact campaigns, led successful white space entries, and built brands from the ground up across seven countries, including India, Japan, and Singapore. He brings deep expertise in brand strategy, digital marketing, and sales execution—along with a proven ability to transform underperforming businesses and lead diverse, high-performing teams.
Video in marketing is no longer optional; it's a core strategy to cut through the noise and connect with your audience. With the rise of social media and search engines, video has become the most popular form of content for engaging with audiences by grabbing attention faster and boosting message retention; making it one of the most powerful tools in a marketer’s toolkit. It's a multipurpose asset used across the customer journey to fuel lead generation, and product launches, capture attention at events, turn customer testimonials into social proof, and bring case studies to life.
Looking to Increase engagement & improve SEO? Build brand awareness & maximise conversion? In today’s digital landscape, video is a must-have tool for marketers to drive business results. Take your marketing efforts to the next level by leveraging the benefits of motions. Join us to discover how you can stand out from the competition by incorporating videos into your marketing campaigns.
Key takeaways:
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Creating compelling and high-quality video to increase your visibility and attract a new audience
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Capturing audience attention in a distracted digital landscape
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Enticing customers from awareness to action with engaging content
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Extending the life and value of your content across channels
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Creating story-led content that builds trust and brand affinity
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Consumer behaviour shifts: how people are consuming video in 2025?
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Streamlining your marketing efforts with social media tools and actionable strategies
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Meet Panel Speakers
Wadim Schreine
Head of Group Brand & Marketing Strategy, Woolworths Group
Wadim Schreiner is a marketing executive with 20+ years of global experience driving brand transformation and commercial growth. He currently leads marketing strategy at Australia’s largest retail company, managing a 40+ person team and leveraging AI to boost customer engagement. Wadim has led major rebrands, built high-performing teams, and founded Southern Africa’s first reputation management firm, serving clients like McDonald’s, Walmart, and Coca-Cola. He brings a sharp focus on customer-led growth and marketing that delivers real business impact.
Dipashree Das
Head of Partner Growth, Marketing- APAC & ANZ, Amazon.
Dipashree Das is an award-winning marketing leader with over two decades of experience driving brand growth and business impact across India and Asia Pacific. She has held leadership roles at some of the world’s most influential organizations- Amazon, Netflix, Singtel, MediaCorp and Unilever—where she has built and scaled brands, launched breakthrough campaigns and led high-performing teams. A highly decorated marketer, Dipashree has recently been recognized as part of the Forttuna Global 100: THE POWER LIST 2025. Beyond her corporate work, Dipashree is a passionate advocate for women in leadership. She hosts the “Bulletproof” podcast on Spotify, spotlighting stories of women who’ve transformed adversity into achievement and BFF’s Wine & Tell, a candid series exploring womanhood with wit, honesty and warmth.
Lauren Jarvis
Snr Manager, Demand Generation APAC, Vimeo
Lauren Jarvis is a strategic B2B Marketing and Communications leader with international experience across Europe and the APAC region, particularly in start-up tech environments. She is known for building high-performing teams and driving business growth through focused, innovative marketing. A multidisciplinary marketer, Lauren brings curiosity, adaptability, and a strong problem-solving mindset to every aspect of the marketing mix.